connecting world-class talent & Brands
About Loiacono
- Advertising Age Top 100 Marketing Executives
- Co-Founder, NHL Celebrity All-Star Hockey
- Creator & Executive Producer, Faithful Friends
- CEO, EquiNew.com | Chairman, CONO.io
A-Listers Pay It Forward
The NHL Celebrity All-Star Hockey Team stands as one of the most successful and authentic intersections of sport, entertainment, and philanthropy ever assembled. Built on passion for the game and a commitment to giving back, the team brought together elite athletes and A-list talent for a cause far greater than competition. Over its run, the NHL Celebrity All-Star Hockey Team helped raise more than $6 million for charity, directly supporting medical research, children’s causes, and community initiatives across North America.
Participants included iconic figures such as Michael J. Fox, Michael Keaton, Keanu Reeves, Richard Dean Anderson, and John Bennett Perry, alongside legendary NHL alumni and devoted fans of the sport.
More than exhibitions, these games became purpose-driven events—proof that when credibility, relationships, and heart align, sport can change lives well beyond the rink.
Shaq & Loiacono
The Shaq SST with Ford Motor Company was a bold fusion of performance, personality, and design—shaped by Tony Loiacono’s hands-on vision. Building on his earlier work designing the iconic Eddie Bauer Bronco II, Loiacono collaborated directly with Shaquille O'Neal to create a vehicle that matched Shaq’s larger-than-life presence. The result blended custom aesthetics, brand storytelling, and functional innovation—an authentic celebrity-driven design that proved when trust and creativity align, automotive culture becomes entertainment, marketing, and legacy in motion.