Connecting Technology with Culture, Sport, and Scale
- Enterprise Partnerships: Built trusted collaborations across sports, technology, and connectivity, including Verizon, Vodafone, and Cisco.
- AI & IoT Platforms: Deployed predictive, sensor-driven systems turning real-time data into actionable intelligence.
- Predictive Performance Leadership: Early innovator in analytics for athletes, wearables, and enterprise systems.
- Scalable ARR Models: Structured partnerships that generate recurring revenue and long-term value.
- Culture-Driven Brand Reach: Worked with leaders like Jeff Hamilton to extend technology into sports and lifestyle markets.
Partners and Enterprise Building Programs
NASCAR FIRST
HALL OF FAMERS
The CONO.io NASCAR initiative marked a historic milestone as the first NASCAR trade executed using cryptocurrency, signaling a shift toward digital assets, blockchain innovation, and modern sponsorship models in motorsports. The project demonstrated how emerging financial technology could integrate with legacy sports platforms to unlock new fan engagement, alternative revenue streams, and future-facing partnerships.
HALL OF FAMERS
HALL OF FAMERS
Dan Marino participated with CONO.io underscoring its credibility, long-time relationships and powerful crossover appeal between elite professional sports, emerging technology, and next-generation commerce. His involvement signaled trust, legitimacy, and forward-thinking leadership—bridging traditional sports icons with blockchain innovation, digital finance, and modern sponsorship models.
TONY'S PARTNER
Tony Loiacono was a partner in the Ted Williams Card Company, mentoring Ted Williams’ son John Henry Williams and helping build an award-winning sports memorabilia platform still referenced today. A lifelong steward of baseball history, Loiacono remains an owner of hundreds of prized collectibles honoring Ted Williams, “The Kid.”
Memory: The day after leaving Upper Deck, Ted’s unmistakable voice called: “Loiacono, let’s start the Ted Williams Card Company.” Later, he personally asked Tony to mentor his son—a tough task, a true honor. R.I.P.
Bringing Bieber to the NHL
Garth Brooks at the Super Bowl
In 2017, Tony Loiacono joined John Bennett Perry, Jerry Houser, and Allan Thicke to help Commissioner Gary Bettman secure Justin Bieber for the NHL All-Star Game. Leveraging decades of trusted relationships and the NHL Celebrity All-Star Team, the collaboration blended sport, entertainment, and philanthropy—creating a landmark crossover moment that energized fans, elevated the event’s global profile, and showcased the NHL’s ability to unite icons across generations.
The Day Everything Paused
Garth Brooks at the Super Bowl
Garth Brooks at the Super Bowl
During the height of the O.J. Simpson trial, O. J. Simpson signed trading cards in L.A. County Jail for the Ted Williams Card Company. As the iconic white Bronco chase unfolded, Tony Loiacono—then CEO—grew concerned about fulfilling critical NFL trading card deliveries to Doug McMillon. The hours-long, nationally broadcast pursuit captivated America, turning the case into a cultural moment followed in cars, offices, and homes—while the sports memorabilia business navigated unprecedented pressure, media saturation, and real-time logistics amid one of the most watched events in U.S. history.
Garth Brooks at the Super Bowl
Garth Brooks at the Super Bowl
Garth Brooks at the Super Bowl
Tony Loiacono represented Garth Brooks, with the concurrence of manager Bob Doyle, to the NFL to perform the National Anthem at the Super Bowl in Los Angeles—contributing to a Platinum Album credit for Garth’s Black & White album. Loiacono worked directly with Don Garber, then with the NFL. Memory: backstage in L.A., Garth knelt to speak with Tony’s 7-year-old daughter, Rachel—a quiet, priceless moment amid a historic stage.